Jetset Suite Life
W Boston hotel was looking to disrupt the hospitality industry and stay ahead of the market roughly a year after a successful suites renovation launch. Continuing to show ROI for the multi-million dollar renovation was important, and they wanted to showcase the suites as much as possible. Gulmi Group came up with the idea for a Jet partnership and reached out to on-demand jet service, Jetlux to create a suites package that would both elevate the guest experience and gain media exposure. With further negotiations we landed Jamie Foxx as the guest star for the launch event. From there we were able to gain a sponsorship from Beats by Dre and Dom Perignon, significantly reducing costs for the client. This partnership secured over 20 media placements within a month.
A small selection of media placements are shown below.
